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California passes SB 343 prohibiting untruthful, deceptive, or misleading claims related to the recyclability of a product or its packaging.
California passes SB 343 prohibiting untruthful, deceptive, or misleading claims related to the recyclability of a product or its packaging.
On October 5, 2021, California’s Governor Newsom signed Senate Bill 343 (Truth in Labeling for Recyclable Materials) prohibiting a person from offering for sale, selling, distributing or importing into the state of California any product or packaging with recyclability claims unless they are truthful in practice and accurate.
A product or packaging that displays a chasing arrows symbol, or any other symbol or statement indicating the product or packaging is recyclable, is deemed to be a deceptive or misleading claim unless the product or packaging meets the criteria for statewide recyclability and is of a material type and form that routinely becomes feedstock used in the production of new products or packaging.
On or before January 1, 2024, the bill requires the Department of Resources Recycling and Recovery (CalRecycle) to do the following to be able to provide information to the public for evaluating whether a product or packaging is recyclable in the state according to the set criteria and are of material types and forms that routinely becomes feedstock used in the production of new products or packaging:
Manufacturers will have 18 months, or until January 1, 2024, whichever is later, after the date the department publishes the material characterization study to ensure that no recyclability claims are deceptive or misleading.
Based on the information published by the department, a product or packaging is considered recyclable in the state if the product or packaging is of a material type and form that meets both of the following requirements:
A product or packaging shall not be considered recyclable in California unless the product or packaging meets all of the following criteria, as applicable:
Notwithstanding above requirements, a product or packaging is recyclable in California if:
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Dennis Lancion
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Michael S. Richardson
Sustainability Manager
t: +973 289 9862
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