Verification covering GMP compliance, ingredient and contaminant testing, and label integrity.
Keep your supplement listings compliant and active on Amazon.
In 2024, Amazon updated its Dietary Supplements Policy, requiring annual third-party verification for all supplements. Sellers must now demonstrate that products are manufactured in U.S. FDA cGMP-compliant facilities, free from contaminants and undeclared pharmaceuticals, and accurately labeled with no misleading claims.
We provide seamless Amazon verification to ensure your supplements meet these requirements and stay listed. Our GMP-accredited laboratories and regulatory experts make compliance simple, from testing and certification.
We provide specialized support for categories prioritized by Amazon:
Amazon requires brands to substantiate non-GMO claims using either PCR testing or certification from a recognized third-party program, such as IGEN™. Failure to provide acceptable documentation can result in claim removal, listing suppression or even product removal from the marketplace.
For companies looking to meet Amazon’s requirements quickly and efficiently, IGEN offers a streamlined path to claim substantiation.
With a typical turnaround time of approximately 10 business days, IGEN helps brands obtain the documentation they need without lengthy delays.
What's included?
As the world’s leading testing, inspection and certification company, we deliver trusted verification for dietary supplements sold on Amazon. Our dedicated client service specialists guide you step by step, from sample submission to final reporting, to ensure compliance, protect your listings and help you build consumer trust.
Amazon requires specific dietary supplements to be tested and certified by an approved third-party testing, inspection and certification provider such as SGS. This ensures your product:
Each product must be verified annually for every ASIN.
If you have received a compliance request in your Amazon Manage Your Compliance (MYC) dashboard, those ASINs must be verified.
Common product categories that require verification include:
We will then contact you with next steps and request:
Testing depends on your product type but typically includes:
The required quantity depends on serving size, active ingredients and the number of tests. We confirm exact sample quantities after reviewing your label and claims.
Most products are verified within two to four weeks of sample receipt, depending on complexity. Once testing and review are complete, we upload the results directly to Amazon.
When your product meets all requirements, we submit your Certificate of Analysis (CoA) and supporting documentation directly to Amazon through the MYC portal. Amazon then updates your listing status, typically within 24-48 hours.
If your product does not meet requirements, we provide a detailed report outlining the non-compliance issues. You can then work with your manufacturer to address the findings and resubmit for verification.
Verification is required annually for each ASIN or sooner if your product’s formulation, label or manufacturing site changes.