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Oral Care

Demonstrate the safety and efficacy of your oral care products with oral care testing solutions from SGS.

Oral care is one of the most highly regulated and research-driven segments of personal care. To succeed in this fast-moving global market, your products must be safe and effective, with independent testing to substantiate your claims.

We offer a comprehensive suite of in vitro, ex vivo and clinical evaluations for products such as toothpastes, mouthwashes, whitening strips, gels and interdental devices. We support you from early formulation screening to full clinical substantiation, ensuring your products comply with regulations and meet consumer demands.

Meet consumer and regulatory expectations with oral care solutions from SGS

  • Demonstrate efficacy

    We perform tests for breath freshening, whitening and stain reduction, gum health, anti-caries activity and plaque removal.

  • Ensure safety

    We provide oral tolerance, hard tissue safety and sensitivity testing, in compliance with international standards.

  • Comply with regulations

    We test against recognized international standards, allowing you to substantiate product claims.

  • Ensure consumer trust

    Independent testing shows consumers that they can trust your safety and efficacy claims and differentiates your products from those of competitors.

Our oral care product testing services

Our in vitro efficacy testing services include:

Malodor/breath freshening:

  • Reduction of methanethiol in a hydroxyapatite model
  • Antibacterial activity assessments

Whitening:

  • ISO 28399:2021 Dentistry – External tooth bleaching products
  • GB/T 43576 2023 Oral care and cleaning products – Laboratory method for removal of extrinsic stain
  • YY/T 0825 2011 Dentistry – Products for external tooth bleaching (in vitro bleaching method)

Gum health, anti-caries and sensitivity:

  • Anti caries: ISO 11609 & WST 326 (accelerated aging test + fluoride content detection)
  • Plaque control: T/COCIA 36 2024 (hydroxyapatite biofilm model for plaque clearance)
  • Anti-dentin hypersensitivity: YY/T 1829 2022 (SEM evaluation of dentinal tubule occlusion)
  • Calculus inhibition: GB/T 43544 2023 (toothpaste inhibition rate method)
  • Remineralization/acid resistance/anti-glycation:
    • Surface microhardness tests
    • T/COCIA 50 2024 (in vitro efficacy evaluation for anti-gluconic acid)

Our in vitro safety testing services include:

  • GB/T 40002-2021 Oral hard tissue safety evaluation for toothpastes
  • YY/T 0825 2011 Dentistry – Products for external tooth bleaching (surface microhardness test)
  • ISO 11609 Relative dentin abrasivity (RDA)

Our clinical testing services include:

Oral tolerance

  • Evaluation of oral mucosal tissue irritation and intolerance

Whitening and stain reduction

  • Tooth shade measurements (VITA, digital shade analysis)
  • Professional stain scoring (e.g. Lobene Stain Index)

Gum health, sensitivity and plaque/biofilm removal

  • Gingival health and bleeding index assessments using validated clinical indices
  • Plaque assessments (e.g. Quigley-Hein index)
  • Plaque/biofilm sampling and analysis
  • Dentin hypersensitivity evaluations:
    • Tactile sensitivity assessment
    • Cold air assessment

Malodor/breath freshening

  • Clinical organoleptic evaluation
  • Volatile sulfur compound (VSC) measurement

Anti-cavity

  • In-situ enamel demineralization – remineralization

Consumer perception studies

  • Sensory profiling
  • Home usage tests
  • Claim aligned consumer questionnaires
Various Size and Colour Toothbrushes

Why SGS?

We are the world’s leading testing, inspection and certification company, with extensive experience in personal care testing. With a global network of specialist experts and accredited state-of-the art laboratories, we offer local expertise with a global reach. We will ensure that your products meet consumer requirements and comply with the latest regulatory standards.

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  • SGS – Switzerland – Baar

Zugerstrasse 57,

6340, Baar, Switzerland