The athleisure trend has blurred the boundaries between functional wear and leisurewear. Functional wear is no longer a niche market, but in the rapidly growing apparel market it is now seen as a sector in its own right.
Consumer Awareness and Claim Substantiation
When purchasing an item of functional wear or athleisure wear, consumers consider garment function, performance, comfort, value for money and brand reputation in their buying decisions. Brands should ensure the functional claim(s) of the product in the marketplace must meet the performance requirements for which they are designed and therefore fulfilling client expectations.
Benefits of Functional Wear Testing from SGS
With our state-of-the-art functional testing equipment and expertise, we can help to substantiate product claims by testing fabrics, fabric systems and finished garments to determine their performance during the outdoor and sporting activities for which they are designed.
Our service capabilities include:
- Easy care
- Wear comfort
With our global expertise and full range of functional and athleisure wear services, we can support you in your performance wear business. Contact us today.