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SGS and Partners Officially Launch the Digital Trust Label (DTL) Globally

July 13, 2022

SGS and partners have officially launched the Digital Trust Label (DTL) internationally to better highlight a company’s commitment to digital responsibility.

Consumers Demand Reassurance

Consumers are increasingly aware of digital risks and demand more transparency and accountability.

The Digital Trust Label Goes Global

In response, the Swiss Digital Initiative (SDI), SGS and other partners have officially launched the Digital Trust Label (DTL) internationally to better highlight a company's commitment to digital responsibility.

An official launch ceremony took place at the World Economic Forum's (WEF) recent Annual Meeting in Davos, Switzerland.

Developed by the Geneva-headquartered SDI, a non-profit foundation, the DTL indicates a digital service or app's trustworthiness clearly, using non-technical language that everyone can understand.

A Decisive Role

As the main audit partner, we played a decisive role in developing the label.

Jan Meemken, Managing Director of SGS Switzerland, said: "The DTL is the result of two years of determined collaboration, so we are thrilled to see the label launch globally.

"We believe that trust, transparency and technology go hand in hand. But with increasing digitalization and algorithms working in the background, it is increasingly difficult for people to understand what is happening to their data."

The label's 35 criteria, spanning 4 dimensions – security, data protection, reliability and fair user interaction – were developed under EPFL's lead.

SGS has been mandated to externally verify whether a digital service or app is trustworthy through an independent audit process.

Wolfgang Krupp, Department Head of SGS Brightsight Cyberlab Graz, said: "We are proud to be the label's main audit partner."

Growing in Popularity

Since the launch, the DTL has been awarded to 5 Swiss companies – Swiss Re, Swisscom, Credit Suisse, PeopleWeek and Credit Exchange – and 14 more are committed to achieving the label this year.

UNICEF Switzerland and Liechtenstein is the first non-profit organization committed to going through the process, to generate greater trust and transparency in its donation process.

Meanwhile, German insurtech company wefox is the first company outside of Switzerland to undergo the audit, opening the label application process to organizations internationally.

Mr Meemken added: "The initiative is gaining more and more attention from all manner of organizations, including those outside of our launch country.

"With the DTL, we bring trust, transparency and simplicity back into technology. It is the first of its kind in the world and we look forward to the future."

For more information or to request an audit, visit

For further information, please contact:

Jason Hulbert
Associate Marketing Manager
t: +44 7912 426 878

About SGS

We are SGS – the world’s leading testing, inspection and certification company. We are recognized as the global benchmark for quality and integrity. Our 96,000 employees operate a network of 2,600 offices and laboratories, working together to enable a better, safer and more interconnected world.

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