As competition intensifies and consumers demand more from their footwear, brands are under pressure to deliver proven performance that goes beyond style. Today’s discerning shoppers expect durability, comfort and functionality, and they are prepared to pay a premium when these qualities are backed by transparent, verifiable information on product attributes.
This live webinar will explore the latest market trends, industry challenges and practical solutions in footwear performance. It will also highlight how advanced testing and evaluation methods, combined with independent third-party certification with the SGS Performance Tested Mark, can help brands build trust, substantiate claims and achieve lasting competitive advantage.
Agenda
- Market trends
- Footwear performance and claims verification
- Testing and evaluation methods
- Introduction to SGS Performance Test Marks
- Case studies: certification for functionality, durability and comfort
- Benefits
- Q&A
Who should attend?
This webinar is ideal for professionals in the footwear industry, including designers, technicians, quality assurance specialists, marketing teams, and compliance managers from brands, retailers, and manufacturers.
This event takes place on September 23, 2025, with:
8th Floor, Bao Lao Dong Building, 198 Nguyen Thi Minh Khai Street,
Xuan Hoa Ward,
Ho Chi Minh City, Vietnam