A Quick Guide to the Chinese Cosmetics Market: E-Commerce Platform and Claim Compliance

Meet our experts and learn all about launching cosmetics in China.

Introduction/Background

China boasts one of the world’s largest cosmetics markets, and it is growing rapidly year on year – making it an attractive prospect for players in the industry. China has the world’s most mature e-commerce channel and an incredibly large number of consumers who buy cosmetics online. However, it is also a market filled with competition and strict regulations.

Governmental authorities and e-commerce platforms must abide by rigorous requirements when it comes to product claims and advertising, especially since the Cosmetics Supervision and Administration Regulation (CSAR) has come into effect. Both domestic and international companies now have to follow far stricter and scientifically more rigorous processes. However, those that get it right will reap the rewards by carving out their share of this burgeoning market.

Objective

This webinar will reveal everything that industry players need to know about launching cosmetics in China. It will explore digital marketing for cosmetics and then outline how organizations can carry out the required product claim processes for the Chinese market. Finally, it will explain how SGS’s new China Import Program can make the launch process as quick and as easy as possible.

Agenda

• SGS China Import Program: A one-stop solution
• Which digital channels should cosmetic companies market and advertise in China and why?
• A look at the digital marketing setup of three successful cosmetics companies
• Cosmetics efficacy claims categorization and testing solutions
• Registration process and documentation requirements
• Q&A

Target Audience

Cosmetics industry players who are interested in the Chinese market.