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Should Your Brand Enter China? A Webinar to Help You Join the World’s Largest E-Commerce Market

A complimentary webinar on what to consider before importing to China plus guidance on regulatory compliance.

When you’re thinking about accessing the Chinese market, what do you need to know? With population growth, rising incomes and a business environment that is becoming more open, China presents great opportunities for global businesses in many sectors. But without insider knowledge or experience, how do you crack open this potentially abundant source of trade?

We will explore exactly what businesses must do pre-launch to build a sustainable commercial presence on Tmall, JD, and other online platforms. From ecosystem basics to time-tested and proven execution strategies, you’ll understand what works and what doesn’t with the world’s smartest and most demanding online consumers.

This complimentary webinar gives an expert overview of points to consider – as well as guidance on the rules and regulations you need to conform with before importing to China. Josh Gardner from Kung Fu Data presents an in-depth guide to entering the Chinese market and there will also be compliance solutions from SGS’s China Import Business Teams from Italy, France and North America.


  • Should your brand enter China?
  • Chinese import solutions: from compliance to consumer engagement
  • Q&A

Who should attend?

The webinar is aimed at any SMEs, brands, retailers and suppliers of consumer goods interested in entering the Chinese market.


Josh Gardner
CEO and Co-Founder of Kung Fu Data

Josh is the CEO and Co-Founder of Kung Fu Data, an e-commerce partner whose sole mission is to help brands thrive in China’s online marketplaces. With extensive industry experience, he operates a portfolio of successful flagship stores on Tmall and JD. A fluent Mandarin speaker and senior China strategist, Josh has helped hundreds of brand owners with China e-commerce launches and is a recognized expert in market entry, brand control and performance management. From strategy and structure to activation and optimization, he teaches the finer points of what it takes to win in China’s fast-moving e-commerce space.

Rachele Marchetti
International Sales Manager, SGS Italy

Rachele Marchetti has worked with SGS for over two years offering quality, testing and inspection services covering a wide range of consumer products, including apparel, footwear and household.

Specializing in market research and business development, Rachele supports world-renowned Italian brands and brings value to clients on compliance for global markets.

Gilles Josue
International Business Developer Manager, SGS France

Gilles joined SGS France in June 2021 in the Connectivity and Products business unit as an International Business Development Manager as part of the new China Import Program (CIP) service.

Through several years of professional experience in China, speaking Mandarin himself, and 15 years of sales and marketing in B2B and B2C, Gilles' mission is to promote SGS’s new support for French companies wishing to export to China.

Jason Lin
International Business Development Executive, SGS North America

Jason leads the China Import Program for SGS in North America. Based in the United States, Jason has more than ten years experience supporting international brands understanding and accessing the Chinese market. Jason is fluent in English and Mandarin Chinese.

Register Today

Session 1
September 23, 2021, Thursday >
10:00 am (GMT Europe/Rome/Paris)

Session 2
September 23, 2021, Thursday >
4:00 pm (GMT – 8:00 US/Los Angeles)

Can't make a live session?

Register now and receive a complimentary recording after the live event.

For further information, please contact:

Mary Lau
Global Marketing Manager
Connectivity & Products
t: +852 2204 8324

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