Consumer Panels & Home Use Studies

Deliver customer-ready products to global markets. Our comprehensive range of solutions deliver insights into how consumers view your cosmetics, detergents, absorbent hygiene products or related devices.

Build consumer confidence in your products

Meeting customer expectations is easier when you know what they want. Grading studies and consumer panels provide the data required to understand preferences, helping you to meet and exceed expectations.

We provide in-depth consumer panel and home-use study solutions to help you explore consumer behavior. Our services will give you a better understanding of how your products match your customer’s needs and expectations.

Using multi-ethnic consumer panels and expert grading studies, we provide:

Instant access to consumer opinion on your product
In-depth understanding of consumer purchasing habits
Reviews of consumer reactions to organoleptic claims
Evaluations of a product’s position against competitors
Insights that drive product development
Industry expert-led naïve and expert panels, which can include blind testing
Benchmarking services to verify unique selling points and gauge market success

Why choose consumer panel and home use study services from SGS?

SGS is recognized as the benchmark for quality and integrity. Wherever you operate in the world, we support you at every step of your product’s development – from raw materials to end product – helping you to deliver safe, effective and compliant products to global markets.