European Dealer Satisfaction Survey: Contracts, Standards, Sales Incentives
On 1 June 2013, the implementation of the new EU Block Exemption Regulation came into effect. As a result, most OEMs have now concluded new contract negotiations across their respective networks. This study explores how the new OEM agreements compare in terms of dealer satisfaction with contracts, standards and sales incentives in Europe.
The European Dealer Satisfaction Survey: ‘Contracts, Standards and Sales Incentives’ investigates more than 1,300 dealers across France, Germany, Italy and the United Kingdom. This study provides a unique comparative insight into dealer satisfaction in three main areas:
- Bonuses and Incentives