SGS France Changes Color for Pink October
SGS France is the market leader in automotive technical control, with nearly 8 million customers visiting our 2,000 testing centers every year. Half of the people who visit the vehicle inspection centers are women, who – in our experience – are more receptive to prevention messages, which are a critical aspect of helping to avoid issues and accidents.
We wanted to use this focus on prevention for vehicle safety and apply it to another important topic for women’s health: breast cancer prevention. By partnering with the national charity "Le Cancer du Sein, Parlons-en!" [Breast Cancer, Let’s Talk About It!], SGS France supported the fight against breast cancer with an initiative across all vehicle testing centers. Throughout October, which is international breast cancer awareness month, we held a major awareness and fundraising campaign. With the message that nine in ten women can recover from breast cancer if detected early enough, the campaign focused on the importance of preventative cancer screenings. With posters, website and email banners, and social media posts, we informed customers and suppliers and appealed for donations in all testing centers. Some employees participated in a charity run to raise funds, all our 4,100 vehicle technicians showed solidarity by wearing the synonymous pink ribbon, and the SGS Group supported the initiative with a CHF 57,000 donation for "Le Cancer du Sein, Parlons-en!" to finance cancer research.