This investment benefits the industry by providing:
- More objective data
- Softer products for consumers
- A competitive advantage for manufacturers
Already recognized as an international benchmark for testing and measuring the performance of disposable hygiene products (baby changing, feminine hygiene and all other types of absorbent product), SGS's laboratory in Oignies is extending its expertise by offering its customers – manufacturers, distributors and consumer associations – innovative technology to measure softness of a material or product.
Until now, the softness of a product was perceived only through the appreciation of panellists. A grade was awarded as a result of many manipulations of the sample. While very useful, this test, and its results, remained rather subjective.
"To complete this approach, we decided to invest in a new equipment that measures some parameters, including the level of sound fibres and material texture, to determine the softness perception of a product," explains Vincent Bernus, SGS's Director of Cosmetic, Personal Care & Household.
"It allows us to industrialize and control the entire process, to obtain more objective data while increasing our quality control capabilities," says Cédric Schoorens, Technical Manager, Hygiene Division, SGS.
Each test protocol is unique and applies to a single product. Data interpretation is then carried out via an algorithm developed specifically by SGS experts. Tissues (handkerchiefs), baby diapers (inner/outer veil and extensible ties), feminine hygiene and incontinence products are currently being tested.
"But this is only a first step. This acquisition highlights the collaborative work of the SGS Group. Indeed, the machine can be used for other materials and by other laboratories in France and Europe," says Cédric Schoorens.
"Our goal, by 2020, is to map the entire European market and then Asia to eventually become the world leader in softness" enthuses Vincent Bernus.
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SGS is the world's leading inspection, verification, testing and certification company. SGS is recognized as the global benchmark for quality and integrity. With more than 97,000 employees, SGS operates a network of over 2,600 offices and laboratories around the world.