With the adoption of new toy safety requirements based on European standards, Turkey’s lucrative toy market is open for international manufacturers.


With roughly one percent of the world’s population and a third of that population being children, Turkey is a dynamic market for toy manufacturers and distributors. Estimated to be worth around USD 1 billion, Turkey’s toy sector, according to figures released by the Turkish Institute of Statistics (TUIK), has shown an average of six percent growth across the last five years, with the average spend on toys predicted to rise from USD 110 to USD 300 in the next five years. At the same time, the adoption of new Toy Safety Regulations based on European Union (EU) standards has allowed this vibrant market to create several interesting opportunities for both domestic and international toy manufacturers.

Turkey published its new Toy Safety Regulations (Oyuncak Güvenliği Yönetmeliği) in October 2016, under Number 29847 in the Resmi Gazete, the Official Gazette of the Republic of Turkey. These regulations became effective on April 4, 2017, six months after they were published. The new standards essentially adopt EU Directive 2009/48/EC, also known as the European Toy Safety Directive (TSD).

Since October 2016, Turkey has amended its Toy Safety Regulations with Regulations 2017/30025. These changes included a number of revisions, including permitting the use of nickel in toys and toy components made of stainless steel, as well as in toy components that are intended to conduct an electric current. In addition, the update also added restrictions for nine chemicals in toys intended for children under 36 months and other toys intended to be placed in the mouth.

These amendments allow Turkey’s Toy Safety Regulations to stay consistent with the TSD. This homogenization with the TSD is further exemplified by the acceptance that both European Standards (EN) and their corresponding Turkish Standards (TS) are now recognized for presumption of conformity with Turkish regulations. The list of standards, contained within Notifications 2017/30025, was published on April 1, 2017 and entered into force on April 4, 2017, the same day as the Toy Safety Regulations became effective.

For toy manufacturers, compliance with the European TSD now also gives them access to the Turkey’s toy sector.

Accessing Turkey’s Toy Market: The SGS Solution

With Turkey harmonizing its toy safety legislation with EU standards, compliance with the EU TSD represents the smart move for companies looking to expand their share of the Turkish toy sector.

SGS offers a wide-range of services for companies looking to comply with this landmark piece of legislation. With a worldwide network of testing facilities, and the globe’s largest network of toy experts, SGS helps businesses comply with all applicable requirements of the TSD. Their fully accredited toy laboratories are strategically located in key manufacturing zones and transit points around the world, meaning, whether a company is looking to access Turkey’s market or the Single European Market, SGS has the expertise and facilities they need to comply with the applicable toy safety rules.

SGS’s dedicated EU Toy Safety Directive services are designed to help businesses with all aspects of compliance, including:

  • Product testing – chemical, physical, mechanical, flammability, electrical safety, etc.
  • Safety Assessments – chemical, physical/mechanical, etc.
  • Labeling and warnings review
  • Technical documentation review
  • Consultancy
  • Training
  • Audits and inspections

With Turkey synchronizing its toy safety requirements with the EU TSD, SGS’s global network of around twenty toy laboratories, including three EU Notified Bodies in France, Germany and The Netherlands, offer a turn-key solution to the problem of accessing Turkey’s dynamic toy market.

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For further information, please contact:

HingWo Tsang, Ph.D.
Global Information and Innovation Manager
SGS Hong Kong Limited
t: +852 2774 7420