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New regulations aim to improve safety, quality and competition in the Indonesian toy market. Demonstrate compliance to the new SNI standards and access this emerging market.

In 2013, Indonesia enacted new regulations that require toy manufacturers and importers to ensure toy products that they supply to the country comply with the Indonesian National Standards, also known by the abbreviation SNI, and EN 71-5. 

Compliance has been mandatory since 30 April 2014. In addition, on successful completion of the product assessment process, the SNI certification mark must be displayed on the toy and/or its packaging.

Which Toys are Covered?

For the Indonesian market, toys are defined as products designed for children up to and including 14 years of age. The regulation covers toys made both locally, and imported from abroad. The Ministry of Industry defines all applicable toys that fall within the scope of the regulation with specific Harmonised System (HS, Tariff) codes. These include:

  • Construction toys
  • Dolls
  • Inflatable toys
  • Plush toys
  • Puzzles
  • Soft toys
  • Tricycles
  • Toy figurines

Category 12 is a catch all section, which incorporates any product designed as a toy for the 0 to 14 age group, and not included in categories 2 to 11.

Bringin Toys to Market

Before bringing a toy to market in Indonesia the manufacturer, or importer, must instigate product assessment and certification to demonstrate regulatory compliance. Applications for certification must be made to a Product Certification Institution (LSPro) who is approved by the Ministry of Industry. Sampling must be completed by personnel approved by the LSPro. Testing must be completed by a testing laboratory approved by the Ministry of Industry.

To meet the needs of the international toy industry, there are approved testing laboratories both in Indonesia and around the world.

How Does The SNI Certification Process Work?

  • Product certification can only be granted by application to an LSPro
  • The LSPro processes applications, verifies documentation and obtains product test results from an approved Testing Laboratory
  • SNI certification is granted to qualified products
  • The manufacturer places the SNI Mark on the product and/or its packaging

On successful completion of the SNI certification process, manufacturers must then display the SNI mark, on its packaging and/or its label.

Legislative Landscape

Briefly, the legislation relevant to toy safety regulation in Indonesia, to protect consumers from low quality, unsafe or dangerous toys is:

  • Ministry of Industry Decree No.55/ M-IND/PER/11/2013, amendment to Regulation Ministry of Industry No. 24/M-IND/PER/4/2013 about Mandatory SNI of Toys
  • Regulation of Director General of Industrial Manufacturing No. 02/ BIM/PER/1/2014 about Technical Guideline of Implementation of Mandatory SNI of Toys
  • Ministry of Industry Decree No. 18/M-IND/PER/4/2014 amendment to Regulation 52/M-IND/ PER/10/2013 ‘Designation of Conformity Assessment Institutions’

This legislation aims to improve and demonstrate the quality of toys being sold in Indonesia, as well as creating fair competition between manufacturers, delivering transparency in the way toys are designed, produced and marketed, while also stimulating innovation.

Approved Laboratories

We have a network of approved testing laboratories, and as well as managing your application for SNI approval, we can provide you with an approved Sampling Officer to perform product sampling prior to product testing according to SNI standards.

Our local SNI experts, based in Indonesia, can liaise with LSPros directly, facilitating communication and minimising the risk of any confusion caused by the language barrier.

For further details contact your local sales representative or the global team and visit our website SGS Toys.

Hingwo Tsang, Ph.D.
CTS Toys and Juvenile Products
Information and Innovation Manager
SGS Hong Kong Limited
t: +852 2774 7420

Find out more

Available on demand, SGS has developed a podcast that introduces you to the relevant standards and definitions to help you deliver safe, compliant and desirable products to the Indonesian market.

Watch the podcast.