Global Halal Certification: Key Trends, Challenges and Opportunities
Join us for an introduction to the Halal market, the certification standards, the importance of a global, harmonized Halal standard and the key challenges and requirements in Halal certification.
April 27, 2017, 13:00
April 27, 2017, 14:00
The objective of this webinar (45-minute presentation / 15-minute Q&A) is to provide an overview of the Halal market, its current status and forecast growth, highlight the key points of differentiation amongst the different Halal certification standards, discuss the importance of a global, harmonized Halal standard and identify key challenges and requirements in Halal certification.
- The Global Halal market: Diversity of Halal – food & services; importance of Halal; market size, trends & forecasts
- Global Halal Certification: Existing certification in Muslim and non-Muslim countries; key similarities and differences, self-certification issues, harmonization of standards and practices
- Common requirements in Halal certification
Rapid growth and interest in halal food has captured significant attention from the food industry.
Halal means ‘that which is permitted in Islamic Law’ and is normally associated with food products. It can at times be difficult to control and guarantee, especially for suppliers who are new to this process. This also applies to those not fully appreciating the halal market and those slow to adapt to scholarly consensus or changes in importing/production requirements in Muslim countries.
The Halal status has increasingly been considered a certification standard for quality and is under greater scrutiny than ever before. From the consumer point of view it can be difficult to evaluate and verify and is an extremely sensitive subject. Therefore, consumers have to largely rely on the seller and/or trust the information provided on the product label to guide their purchase. In the case of halal, trust is more than simply looking at the ingredients as it encompasses the entire procurement and production process including training safety and company commitment.
Halal certification must be both thorough and credible if it is to provide Muslim consumers with the necessary assurances that they seek as part of the Halal quality seal.
Evangelia Komitopoulou – SGS Global Customised Solutions Manager, Food Safety & Quality
Zakia Mohabbat - Halal Authority Board Director & Senior Auditor
The webinar is aimed at individuals and companies interested to gaining a good understanding of Halal certification requirements, or professionals and others that wish to be educated on the topic.
3:00 pm London (GMT Summer Time)
4:00 pm Paris, Berlin, Madrid, Amsterdam (Europe Summer Time)
7:00 am San Francisco(Pacific Daylight Time)
11:00 pm Brazil (S. America Eastern Standard Time)
Cost: No Charge
For more information, please contact:Jennifer Buckley
Global Marketing Manager
201 Route 17 North,
Rutherford, New Jersey 07070
t: +1 973 461 1498