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This one-hour complimentary webinar (45-minute presentation/15-minute Q&A) explores the role of customer loyalty programs – such as goodwill policies, warranties and service contracts – in automotive aftersales.


March 19, 2015


January 1, 0001


This webinar covers:

  • The future of manufacturers’ warranties
  • The role of goodwill policies
  • Extended warranties, service contracts and other loyalty measures
  • How customers view loyalty programs
  • How adding value can help control spending, warranty cost and service contracts
  • How used parts sales channels can recover lost revenues and customers
  • The need for training, coaching and consulting


Keeping customers loyal to an OEM branded workshop is a key task for all warranty personnel and the majority of aftersales activities. This complimentary one-hour webinar explores the tools that can incentivize customers and encourage them to bring back their vehicles to OEM branded workshops for maintenance and repairs.


Roland Gagel
SGS Global Sector Manager - Automotive

Target Audience

This webinar will be of particular interest to: aftersales managers, warranty managers, service providers of automotive service contracts and extended warranties, and dealer network development managers.

Session 1 schedule 
10:00 pm Singapore (Singapore, GMT+08:00)
03:00 pm Europe (Berlin, GMT+01:00)
10:00 am Eastern Daylight (New York, GMT-04:00)

For more information, please contact:

Nelirene Dablio
Global Interactive Marketing Manager
t: +63 2 848 0777 loc. 8772
Language: English
Cost: No cost