2014 Automotive Dealer Satisfaction with Warranty Administration in Europe
This webinar will share the results of the 2014 SGS Dealer Satisfaction Survey in Germany, the UK, France and Italy, part of the SGS Global Warranty Satisfaction Survey, the first ever multi-continent warranty satisfaction survey for the automotive industry.
April 29, 2014, 09:00
April 29, 2014, 17:00
The objective of the one hour complimentary webinar (45-min presentation / 15-min Q&A) is to share the results of the 2014 SGS Dealer Statisfaction Survey with the Warranty Processes and Goodwill /Extended Service Contracts handling in the EU4 countries DE,UK,FR and IT.
The webinar will discuss further information about:
- For which brands dealers find warranty easy to work with
- Dealer Satisfaction with the key warranty tools field force, hotlines and audit
- Dealer Satisfaction with the level and administration of goodwill
- Dealer Satisfaction with the level and administration of extended warranties
- Comparison of results between 2012 and 2014 survey wave
This survey is part of SGS Global Warranty Satisfaction survey that will be performed in Europe, US, China, Brasil and Argentina during the course of 2014.It is the first ever multi-continent warranty satisfaction survey for the automotive industry and follows the two previous surveys performed by SGS in Spring 2012 in the main European markets and 2013 in the US.
Conducted on almost 1500 dealers over 17 brands in the 4 main markets of Europe, the results of this unique industry study will enable those responsible for warranties at vehicle manufacturers to understand their brand’s position compared to the competition. It gives a clear benchmark for the warranty controlling processes of hotlines, field force and audits. The survey, conducted between January and February 2014, indicates overall satisfaction with the ease of warranty handling, goodwill policies and extended warranty programmes, with findings based on high-level analysis that lends support to the conclusions of this paper.
The goal was to evaluate franchised dealers satisfaction of the key tools for modern warranty management.
The focus of the study was the overall processes and dealer perception of the warranty management system – evaluated in three main areas:
- Ease of conducting business
- Warranty control mechanisms
- Goodwill and extended warranty
In particular, warranty management that involves OEM personnel and their service providers, each of whom plays a vital role in the cost structure of an OEM, was researched.
Cost: No Charge
For more information, please contact:
Global Interactive Marketing Manager
t: +63 2 848 0777 loc. 8772