True Consumer Use Test
Everyone is different and the way we use consumer products differs depending on our gender, size, shape, location, and even whether we are left- or right-handed. PROF can analyze the human dynamics of a varied cohort of users and then, using advanced algorithms, create a virtual user without the predispositions of the individual. The virtual user can be a composite of whatever market characteristics the manufacturer, brand or retailer needs to test against. No matter how broad or narrow the target market, PROF generates a virtual user that represents real consumers in the marketplace.
A key advantage of PROF is that it can replicate the same motion multiple times without fatigue. This allows the platform to accurately measure the way the product responds to use over time, giving the manufacturer or supplier a clear understanding of degeneration.
PROF platform delivers results that reflect real life use. It allows manufacturers, brands and retailers to accurately benchmark their product against competitors, while gaining high level insights that can be used to develop the next generation of product.