As global e-commerce continues to evolve, compliance has become a critical factor to successful international expansion. To help sellers simplify compliance and accelerate market entry, Amazon officially launched Global Testing One (GTO) on July 16, 2026. Built on the principle of 'One Test for Multiple Marketplaces,' GTO offers a more efficient and cost-effective route to product compliance.
As an official Amazon GTO testing and inspection partner, we believe GTO represents a major step toward the industry vision of 'One Test, Multi-Market Acceptance, Global Market Access.' By reducing duplication and improving standardization, GTO is helping reshape the compliance landscape for brands expanding globally.
From fragmented testing to unified compliance
Traditionally, sellers needed to conduct separate testing for different markets, resulting in duplicated efforts, inconsistent requirements and increased compliance costs.
GTO introduces a new approach. Amazon consolidates regulatory requirements across participating marketplaces and establishes a unified testing framework. We then conduct testing against this framework and issue standardized reports that support compliance across multiple markets. This enables:
- Reduced duplicate testing
- Improved consistency and traceability of test data
- Faster time-to-market
- Simplified compliance management
Lower costs without lowering standards
GTO does not reduce testing rigor or compliance requirements. Cost savings are achieved through:
- Economies of scale driven by Amazon's consolidated testing demand
- Streamlined compliance processes
- Elimination of redundant testing activities
Through this model, sellers can reduce compliance-related costs and improve operational efficiency while ensuring product safety and trusted product conformity.
Delivering global compliance confidence
With a global network of laboratories and compliance experts, we play a key role in delivering the technical integrity behind GTO. From test planning and laboratory evaluation to data assessment and report issuance, we independently manage the entire testing process, ensuring neutrality, transparency and technical excellence.
Looking ahead
GTO currently supports the toy category, with future expansion into additional product sectors expected. As more categories and marketplaces join the program, GTO has the potential to become a scalable global compliance infrastructure that simplifies international market access for brands worldwide.
We remain committed to helping businesses navigate evolving compliance requirements through trusted testing, inspection and certification services, empowering companies to bring safe and compliant products to global markets with greater confidence.
For further information, please contact:
Merry Ma
Connectivity & Products (C&P)
Sales Team, Hardlines
t: : +86(0)755 2532 8888 ext 8564
About SGS
SGS is the world’s leading Testing, Inspection and Certification company. We operate a network of over 2,500 laboratories and business facilities across 115 countries, supported by a team of over 100,000 dedicated professionals. With more than 145 years of service excellence, we combine the precision and accuracy that define Swiss companies to help organizations achieve the highest standards of quality, compliance and sustainability.
Our brand promise – when you need to be sure – underscores our commitment to trust, integrity and reliability, enabling businesses to thrive with confidence. We proudly deliver our expert services through the SGS name and a portfolio of trusted specialized brands, including Applied Technical Services, Brightsight, Bluesign and Nutrasource.
SGS is publicly traded on the SIX Swiss Exchange under the ticker symbol SGSN (ISIN CH1256740924, Reuters SGSN.S, Bloomberg SGSN SW).
