Baby Safety Alliance Verification

Demonstrate the safety of products for babies and young children with Baby Safety Alliance Verification.

The Baby Safety Alliance (the Alliance), a leading US national trade organization, developed the Baby Safety Alliance Verification Program in response to growing regulatory scrutiny and consumer concern over the safety of baby products. This robust verification program is grounded in compliance with standards set by the American Society for Testing and Materials (ASTM) and relevant federal regulations (e.g. CFR and CPSIA). It also integrates requirements from several major retailers, offering a unified and forward-looking approach to product safety.

Focusing on upstream manufacturing testing and pre-market certification, the program helps ensure that products for babies and young children meet the highest safety benchmarks before reaching consumers.

Why choose Baby Safety Alliance Verification?

Manufacturers, buyers and retailers choosing this program gain access to our independent, Alliance-approved third-party testing laboratories, ensuring both compliance and credibility. By meeting the Alliance’s rigorous standards, you demonstrate your commitment to product safety, enhancing both consumer trust and brand reputation.

Key benefits:

• Logical testing flow – a streamlined, efficient approach to product evaluation
• Retailer & manufacturer appeal – designed to meet the needs of large and small businesses
• Universal acceptance – aligns with government regulations and major retailer expectations
• Efficiency & cost savings – avoid duplicated tests and consolidate retailer requirements in one program
• Trusted third-party validation – increases consumer and retail confidence in your brand
• Seal of safety – the Baby Safety Alliance Verified Seal can be affixed to products and packaging, signaling to consumers that your product has met stringent safety standards

Alliance-approved testing

As an Alliance-approved partner laboratory, we operate the world’s largest network of testing facilities for Baby Safety Alliance Verification.

With decades of expertise and a global network of juvenile product experts, we offer unmatched support for your testing needs and keep you informed of evolving safety standards.

Make us your trusted testing partner of choice for Baby Safety Alliance Verification.

Contact us today to learn how we can help ensure your products meet the industry’s highest safety standards.