In October 2023, Noor Al Abraj Trading LLC celebrated a significant achievement at its Dubai headquarter with a festive ceremony. This event commemorated their attainment of the ISO 9001:2015 certification by SGS, highlighting their unwavering dedication to quality management and customer satisfaction.
About Noor Al Abraj Trading LLC
Noor Al Abraj Trading LLC is part of Para John Corporate, which was established in 2010 and is now one of the top sellers of luggage, backpacks, travel accessories, and linen in the GCC. PARA JOHN is a part of the prestigious business conglomerate “Western International Group,” established in 1993 in Bahrain and currently headquartered in Dubai, UAE.
Certification Scope for Noor Al Abraj
Noor Al Abraj’s ISO 9001:2015 certification covers trade of an extensive range of products, ensuring top-quality across various categories including blankets, towels, home linens, handbags, PU leather products, trolley luggage, school bags, backpacks, laptop bags, and travel accessories. This certification highlights their commitment to excellence and customer satisfaction in every product line.
Challenges During the Implementation
The journey to get prepared to ISO 9001 certification for Noor Al Abraj spanned 6-8 months, presenting several challenges along the way.
One of the primary hurdles was the lack of Standard Operating Procedures (SOPs) in several departments. All teams concerned worked thoroughly to develop documented procedures reflecting best practices and aiming at ultimate customer satisfaction.
The other challenge was to engage people in maintenance of the standardized operations throughout their tasks. This phase was crucial in ensuring that all team members were aligned and committed to the quality objectives set by the company.
Beyond Certification: The Strategic Value of SGS Audits for Noor Al Abraj
The certification audit by SGS has redefined the concept of certification for Noor Al Abraj, proving it to be much more than just a document. Unlike typical certifications that only signify compliance, this SGS audit has been a key driver for profound operational improvements, offering actionable insights that go well beyond mere formalities.
This approach is what sets SGS apart from other certification bodies, emphasizing practical enhancements across diverse aspects of the business.
Key Benefits Realized from the SGS Audit highlighted by the Noor Al Abraj Team
- Process Improvement: Pinpointed areas for enhancement, boosting efficiency and productivity.
- Risk Management: Improved risk identification and mitigation, enhancing operational resilience.
- Compliance Assurance: Ensured adherence to regulations, minimizing legal risks.
- Enhanced Reputation: Strengthened stakeholder trust through demonstrated commitment to quality.
- Cost Savings: Reduced operational waste and errors, leading to significant cost reductions.
- Access to New Markets: Opened opportunities in markets where ISO certification is essential.
SGS audit was enlightening, uncovering key improvements and efficiencies that have significantly enhanced our operational effectiveness.
Our audit highlights Noor Al Abraj's robust dedication to continuous improvement, employee engagement, and an unwavering focus on customer satisfaction — key pillars that drive their success.
About SGS
We are SGS – the world’s leading testing, inspection and certification company. We are recognized as the global benchmark for sustainability, quality and integrity. Our 99,600 employees operate a network of 2,600 offices and laboratories around the world.
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