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Marketability Services for Hair Removal Products: Studies and Differentiation

Register for our webinar to learn about marketability services for hair removal studies and how they can contribute to your market success.


Hair removal is an unavoidable part of modern life. Today, a majority of people use a razor or epilator, and waxing, which has also become increasingly common over the years. For many, hair removal has been as important as hair styling.

Manufacturers have spent centuries looking for more innovative ways of addressing this need, and in such a large market, differentiating your products is incredibly difficult. Building consumer confidence is key. Effective product testing can help you increase buyer trust, leading to successful product launches and profitable operation in the market.


This webinar provides an overview of our product marketability services for hair removal equipment, including a detailed insight into the process of panel studies and how they can contribute to your market success.


  • An introduction to SGS
  • A look at our product marketability services for hair removal equipment
  • Exploring panel and marketability studies, and analytical and safety evaluations
  • A detailed example of how to carry out an effective panel study
  • Q&A

Target Audience

This webinar is aimed at companies selling or manufacturing hair removal products.


Dr. Bettina König
Consultant – Cosmetic and Hygiene

Dr. Bettina König joined SGS in 2007 and is responsible for NATRUE audits and panel studies for skin and hair small devices. She holds a PhD in Technical Chemistry from the University of Salzburg, Austria. Bettina has extensive experience in operational and technical issues, as well as the development of consumer products.

Ulrike Treichl
Cosmetics and Hygiene – Project Manager, Panel Studies

Ulrike joined SGS in 2021 and is responsible for the operational business side for different panel studies. She is a marketing specialist and completed her studies at the University of Applied Sciences, Vienna. Ulrike has considerable experience in strategic B2B and consumer business.

Session Schedule

11:00 pm Shanghai
4:00 pm Paris
10:00 am New York City

Language: English
Cost: No Charge

Can't make a live session?

Register now and receive a complimentary recording after the live event. For further information, please contact:

Brooke Stephens
Global Senior Marketing Manager
t: +1 214 263 0492

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