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A Guide to Testing Hair Care Product Performance

Join our webinar to learn about hair care product performance


Hair care is big business throughout the world. These days, there are countless products that can reportedly protect your hair from split-ends, increase its volume, and maintain its natural color, to name just a few examples. But claims alone matter for little unless you put them to the test. This webinar will demonstrate how you can test your products’ performance, outlining the key tests that you need to conduct for a variety of specific claims.


This webinar examines potential claim support when it comes to hair care products. You will be introduced to a range of different performance studies, helping you understand which apply best for your products’ particular claims.


  • Specifications for the implementation of claim support based on the example of the EU Cosmetics Regulation
  • Standard methods for proof of claim support
  • Q&A

Target Audience

Producers of hair care products


Dr. Ines Sellami
Lab Manager Cosmetic Performance

For more information, please contact:

Brooke Stephens
Senior Global Marketing Manager
t: +1 214 263 0492

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