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Technology Partnership Accelerates Improvements in Digital Customer Experiences

March 18, 2024

We are committed to enhancing our customers’ digital experiences by partnering with industry-leading technology suppliers as part of our digital acceleration, which is a driver in our new Strategy 2027: Accelerating growth, building trust.

Salesforce CRM, the number one customer relationship management (CRM) tool, is one of the ways to help us achieve this. By leveraging this powerful software, we aim to streamline operations, optimize communication channels and foster deeper, more meaningful engagements with customers.

Salesforce CRM

Already spanning over 90 countries in our network, expanding Salesforce CRM into even more of our operations marks a significant step toward our goal of becoming the leading digital company in the Testing, Inspection and Certification (TIC) sector.

David Plaza, SGS Chief Information Officer, Information Technology, said: “By partnering with key technology giants and using their cutting-edge technology across our business, we are setting a new standard for customer engagement and operational efficiency in the industry.”

Further deployment of Salesforce CRM will equip us to proactively address and adapt to our diverse customers’ needs, allowing us to offer tailor-made solutions and services. This forward-thinking approach not only boosts customer satisfaction but also drives innovation and continuous improvement across SGS.

Salesforce CRM Account Manager, Eugenie Weissheim, explained, “Utilizing Salesforce CRM, we prioritize and focus on building a single view of all our customers, helping to efficiently manage interactions and cultivate deeper relationships. The ‘customer 360 view’ helps me to center on what is important to SGS and gives me suggestions on how to increase customer satisfaction, really making a difference when it comes to a great customer experience at SGS.”

Visit our dedicated Digital at SGS page for more information on our full range of digital enterprises.

About SGS

We are SGS – the world’s leading testing, inspection and certification company. We are recognized as the global benchmark for sustainability, quality and integrity. Our 99,600 employees operate a network of 2,600 offices and laboratories around the world.

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