Overview
For a long time, the scalp was often overlooked by both consumers and manufacturers. Today, the trend of skinification is changing this perspective, recognizing the scalp as part of the skin that requires the same level of care as the rest of the body.
This shift presents a unique challenge for cosmetic product manufacturers: every formulation must address two dimensions at once – nourishing the hair while also caring for the scalp.
Objective
In this lecture, our experts, Britta Gudowski and Jasmin Wullbrandt, will explore the growing trend of skinification as well as the challenges of aging hair. They will demonstrate relevant testing methods for both areas and, at the end of the session, host a Q&A to address audience questions.
Agenda
This webinar will explore:
- 'Aging hair' and 'Skinification'
- In vitro testing:
- Hair breakage
- Split-ends
- Color protection wash-out effect
- Degree of hair damage
- In vivo testing:
- Hair loss
- Dry scalp
- Protection and repair of the scalp
- Q&A
Target Audience
This webinar is aimed at manufacturers of cosmetic hair care products.
Language: English
