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AI Transparency Services

Achieve EU AI Act Article 50 transparency requirements and build trustworthy AI with SGS.

Transparency is a specific legal requirement under Article 50 of the EU AI Act, in force since August 2, 2026, with a further obligation on machine-readable marking of certain generative AI (Gen AI) systems applying from December 2, 2026.

Organizations must ensure users understand when they are interacting with AI, recognize AI-generated content where required, and are informed when emotion recognition or biometric categorization systems are used.

We help you assess and verify your Article 50 transparency practices through applicability assessments, readiness reviews, testing services and independent assurance.

Build trust in your AI systems

  • Increase user trust

    Give people clarity when they are interacting with AI-generated content.

  • Support compliance with Article 50

    Meet EU AI Act transparency obligations with confidence.

  • Demonstrate accountability

    Show regulators and stakeholders that your AI practices are transparent and responsible.

  • Reduce legal and reputational risk

    Identify and address gaps before they become compliance failures.

  • Strengthen AI governance

    Embed transparency into your broader AI governance framework.

  • Improve stakeholder confidence

    Build lasting trust with customers, partners and regulators.

Our AI transparency services

  • Training and awareness

    Build internal capability through practical training on Article 50, transparency, governance, accountability and responsible AI.

  • Article 50 applicability assessment

    Determine whether Article 50 applies to your AI systems, and clarify your role as provider or deployer, or both.

  • AI governance and documentation review

    Assess policies, procedures, responsibilities and evidence supporting your transparency obligations.

  • Testing services

    Test the effectiveness of your transparency measures, including disclosures and machine-readable marking.

  • Article 50 readiness assessment

    Evaluate current transparency measures, governance arrangement and identify prioritized remediation actions.

  • Independent assessment and assurance

    Assess implemented Article 50 measures and supporting evidence.

World-class AI expertise reinforced by world-leading digital trust specialists

As the world's leading testing, inspection and certification company, we combine AI governance expertise, technical testing capabilities and regulatory knowledge to help you establish a practical and defensible Article 50 transparency program.

We help you understand your applicable obligations, assess your readiness, identify compliance gaps, strengthen governance and test your transparency measures and technical controls – building the evidence you need for regulatory and stakeholder confidence.

Connection Lines Around Earth Globe

FAQ

Article 50 addresses transparency obligations for providers and deployers of certain AI systems. Depending on the system, content and organizational role, these obligations include:

  • Article 50(1): inform natural persons that they are interacting with an AI system, unless this is obvious from the circumstances and context of use
  • Article 50(2): mark AI-generated or AI-manipulated synthetic audio, image, video or text outputs in a machine-readable format and ensure they are detectable as artificially generated or manipulated
  • Article 50(3): inform natural persons exposed to emotion recognition or biometric categorization systems, where their use is legally permitted
  • Article 50(4): disclose deepfakes and certain AI-generated or AI-manipulated text published to inform the public on matters of public interest
  • Article 50(5): provide the required information clearly and distinguishably, at the latest at the time of first interaction or exposure, and in an accessible manner

We help you establish practical processes, responsibilities, technical measures and evidence to ensure Article 50 requirements are implemented consistently across relevant AI systems and content workflows.

Transparency is closely linked to several core trustworthiness principles:

  • Human agency and oversight
  • Accountability
  • Technical robustness
  • Fairness and non-discrimination
  • Privacy and data governance
  • Explainability

Strong transparency practices help you demonstrate that AI systems are developed and managed responsibly while supporting ongoing regulatory compliance.

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  • SGS – Kuwait – Ahmadi

Office 11, Ahmadi Center, Building 100, Block 7, East Ahmadi,

61008,

Al Ahmadi, Kuwait