For a long time, the scalp was often overlooked by both consumers and manufacturers. Today, the trend of skinification is changing this perspective, recognizing the scalp as part of the skin that requires the same level of care as the rest of the body.
This shift presents a unique challenge for cosmetic product manufacturers: every formulation must address two dimensions at once – nourishing the hair while also caring for the scalp.
In this lecture, our experts, Britta Gudowski and Jasmin Wullbrandt, will explore the growing trend of skinification as well as the challenges of aging hair. They will demonstrate relevant testing methods for both areas and, at the end of the session, host a Q&A to address audience questions.
This webinar will explore:
This webinar is aimed at manufacturers of cosmetic hair care products.
Language: English
