SGS and Brand Development Center Company Limited Sign Memorandum of Understanding

Winning with Quality, Growing through Excellence: Empowering Internationalization from a Third-Party Professional Perspective

In today’s globalized business environment, the challenges of enterprise "go global" have evolved from simple market expansion into a comprehensive assessment of quality compliance, brand trust and regulatory adaptability. As a technical partner, SGS is partnering with BDC to leverage a third-party professional perspective and international standard frameworks to clearly illustrate enterprises' brand strength, management capabilities and continuous improvement directions, guiding a clear and steady blueprint for international growth. 

This collaboration combines SGS’s expertise in international testing and certification with BDC’s rich brand promotion resources, providing dual empowerment for expanding enterprises across multiple dimensions: 

• Reference to ISO 20671 for brand evaluation and training: establishing credible brand governance backing and internal brand management capabilities
  Centered around the ISO 20671-1:2021 international standard, this partnership introduces an integrated solution comprising "Brand Evaluation" and "Brand Management Fundamental Training". Through audit diagnostics conducted by SGS experts and the issuance of an exclusive evaluation report, alongside training courses that assist companies in earning the SGS fundamental training certificate of brand management, the program realizes a dual approach of external objective evaluation and internal capability building. This establishes an internationally recognized brand governance framework and continuous improvement capability for enterprises. 
  ​

• Professional testing and certification services: ensuring product and service quality meets international standards
  Beyond the ISO 20671 brand governance framework, SGS also provides comprehensive services covering product testing, inspection and certification. From supply chain quality control to technical regulatory compliance reviews in target markets, SGS assists enterprises in ensuring quality management levels prior to expanding overseas, precisely matching stringent local compliance and technical requirements and effectively reducing cross-border operational risks and compliance costs. 
  ​

• Strategy, capital and resource matchmaking: accelerating layout in the Greater Bay Area and overseas
  BDC will leverage its key strengths in brand strategic planning, capital cooperation matchmaking and promotional resources to help enterprises transform quality advantages into commercial value. By precisely connecting to commercial networks across the Greater Bay Area and international markets, BDC helps businesses secure opportunities for financing, market exposure and partnership matchmaking, accelerating the landing and expansion of overseas operations.
  
   

"Winning with Quality, Growing through Excellence" is the core driver for enterprises to achieve sustainable management and international development. The strategic collaboration between SGS and BDC leverages the complementary strengths and networks of both organizations to support companies seeking to expand into the Greater Bay Area and global markets, helping them achieve sustainable growth.

The selection process will incorporate open applications from brands and individuals, targeted invitations from the organizer, institutional nominations and expert recommendations. It provides a platform to showcase achievements, foster industry exchange and build connections, supporting Greater Bay Area brands in expanding their international visibility and business influence. Please access the Forbes China Official Nomination Form and submit your preliminary application information.