Consumer Panels

Meeting consumer expectations becomes easier if you know what your customer wants. At SGS we have developed a range of cosmetics consumer panel services, an effective way to test your products before putting them on the market.

Learn more about how your products will impact consumer behavior. Our consumer panel studies offer you an insight into:

• Your consumer’s opinion - instantly
• Your product’s positioning against your competitors
• Ways to develop and improve the product
• Consumer reaction to your product’s organoleptic claims (touch, smell, visual, etc.)
• Buying habits
• Comparison with competitors

Consumer goods benchmarking enables you to verify your product’s unique selling points and gauge its likely success in the marketplace. Your consumer panel will be created in line with your expectations, of either Naïve or Expert Panelists, co-ordinated by an industry expert and, where possible, include blind tests.

A wide range of products can benefit from our consumer panel services:

• Cosmetics
• Make-up
• Towelettes
• Gels & Lotions etc.
• Cosmetics packaging

Our global network and experience offer a single consolidated source to help you reduce risk, improve efficiency and ensure compliance with contractual or regulatory requirements in all your manufacturing, sourcing distribution or retailing operations.

CosmeticsServicesSGS Cosmetics ServicesHow to ensure safe and compliant cosmetics ...

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  Cosmetics

  published 02/29/12

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